It seems that the whole world is blogging and everyone is jumping on the bandwagon. However, I’m pretty sure that most people don’t really know what they want to achieve once they’re on the bandwagon and many don’t really know where it’s going. So, before clicking that magic ‘create your blog’ button, here are a few questions to consider.
What do you want to achieve?
If you don’t know why you’re blogging, how do you know if you’re being successful (unless, of course, your reason is purely ‘because I want to’)? So, before starting, ask yourself what you want to achieve. Do you want to:
Increase traffic to your website
Get more sales
Increase/improve your Brand awareness
Share your passion
Promote a cause
To get known and to build trust as a thought leader
How will you measure success?
There are so many ways to measure how successful you’re being. The trick is keep your finger on this button so that you can tweak your strategy to be even more effective. If you don’t measure, how can you manage?
Number of visitors
Number of subscribers
Level of interaction and dialogue (comments)
Number of sales
Number of websites/blogs linking to you
The reality is that it will probably be a combination of some of the above so, as long as you’re aware of what the measures are, you stand a much better chance of being successful.
How will you do it?
Once you know what you want to achieve and how you’re going to measure success, it’s time to roll your sleeves up and get started. Now, the good news is that you don’t need to be a technical genius to start a blog but here are a few tips which I’ve learned the hard way:
- Don’t bother with a free blog – you won’t own it and therefore won’t own the content. It will limit you and, you may not realise it straight away, but I guarantee you’ll be wishing one day that you’d bitten the technical bullet and gone the hosted route. If you need any help with this, just contact me.
- Decide whether you’re going to build it yourself or outsource it. There is something very liberating about owning your own blog (by that, I mean building it in its entirety – structure and content). It means that you’ll never be beholden to anyone again and will have total control. Having said that, time is money so the outsource option may be better for you (again, I can help you with that).
- Plan it first. It doesn’t matter how you do it. You can use Excel, Word, mind mapping or just the back of a cigarette packet. But do plan – it’s much easier to have a plan before you start rather than having to re-engineer the blog as you’re building it.
If you’ve got any tips or advice about how you measure your blogging success, please comment.
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