If you’ve ever tried to find data about the scuba industry, you’ll know that it’s pretty impossible to find anything worthwhile (please let me know if you know of a source). However, I have discovered William Cline who has been conducting quarterly surveys, to measure the state of the scuba industry, since 2005. His latest [...]
SDI TDI have launched a series of webinars to help scuba businesses market themselves. I signed for their first one, ‘Leveraging Facebook for Your Scuba Business’ after Mark at Atlantic Scuba, posted a link to it in our Facebook Group. Thanks Mark! Now, there are loads of free Facebook webinars; lots of them give good [...]
We all know that Google LOVES inbound links. In Google’s world, that’s a vote of confidence that your website is worthy and has good content. Traditionally, we’ve all actively sought out links in an attempt to curry favour with Google and boost our ratings and that’s ok (remember to keep the links relevant though.) However, [...]
Instagram is a photo sharing app with location sharing. However, it’s got a twist. It allows users to apply filters to their images, tag and geo-locate them before sharing them on the Instagram network and other social networks (eg Facebook, Twitter, Posterous, Flickr, Tumblr, and Foursquare) where their friends can like, comment and share the Instagrams. [...]
Many travellers, including scuba divers, use review based websites when the are planning a vacation or dive trip. We have come to a point where we rely on reviews and we make decisions where to go or not to go. Being present on these websites became important. Having a positive presence is even more important. [...]
It seems that the whole world is blogging and everyone is jumping on the bandwagon. However, I’m pretty sure that most people don’t really know what they want to achieve once they’re on the bandwagon and many don’t really know where it’s going. So, before clicking that magic ‘create your blog’ button, here are a [...]
Facebook has evolved to accommodate business and the distinction is now very clear – Profiles are for individuals and Pages are for businesses. But there are still loads of businesses who are using a personal profile. So, why should you consider abandoning using a personal profile and set up a page? The number 1 reason [...]
I’ve been using Twitter for a few years now. I started off with a auto feed from Scubadviser (basically, everytime a review was posted, that triggered a link to it in Twitter). I also had an automatic message which went out whenever someone started following me, I automatically followed them back and that was about [...]
QR is short for ‘Quick Response’. Its a bit like a bar code which can store information, such as a web address, contact details, location, social media info etc. How does it work? This code can be read by a ‘QR Reader’ app on a camera phone, usually as a free download on a [...]
When I started marketing Scubadviser, I decided to invest in a mentor. Sophie Neary has a history of building and monetising website. She was able to shortcut my learning and make the best use of my time. It was the best thing I ever did. A few weeks ago, I started a Facebook group, ‘How to [...]
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