SDI TDI have launched a series of webinars to help scuba businesses market themselves. I signed for their first one, ‘Leveraging Facebook for Your Scuba Business’ after Mark at Atlantic Scuba, posted a link to it in our Facebook Group. Thanks Mark! Now, there are loads of free Facebook webinars; lots of them give good [...]
Instagram is a photo sharing app with location sharing. However, it’s got a twist. It allows users to apply filters to their images, tag and geo-locate them before sharing them on the Instagram network and other social networks (eg Facebook, Twitter, Posterous, Flickr, Tumblr, and Foursquare) where their friends can like, comment and share the Instagrams. [...]
Facebook has evolved to accommodate business and the distinction is now very clear – Profiles are for individuals and Pages are for businesses. But there are still loads of businesses who are using a personal profile. So, why should you consider abandoning using a personal profile and set up a page? The number 1 reason [...]
When I started marketing Scubadviser, I decided to invest in a mentor. Sophie Neary has a history of building and monetising website. She was able to shortcut my learning and make the best use of my time. It was the best thing I ever did. A few weeks ago, I started a Facebook group, ‘How to [...]
Now, before you groan “oh no, not another social network”, this one is different. So, let’s start with what is Klout. Here’s the official definition: Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. “So what?” [...]
If you’ve heard the buzz about Google+ and you’re wondering what Google’s version of social networking is all about, here’s a breakdown of the main features: Circles are groups of friends you organize by topic: friends, family, customers,etc. For us, this is the single most important feature. It allows you to target your posts only [...]
What is a Sitemap? A Sitemap is simply another page on your website with a list of links to all the pages on your website. Why do I need a Sitemap? It’s an easy way for search engines to discover what’s on your website, ensuring that all your pages are indexed. Here’s what Google says [...]
As more and more people discover content through their social networks, the search engines are taking this into consideration when positioning a site in their results pages. And the way it works is very simple. The more people like, share and retweet your content, the higher the search engines will rank you. Content is no [...]
A Title Tag is the code that generates the title that appears at the top of a web browser, above the address bar, when you visit a webpage. Apart from your actual content, it is the single most important SEO element for each page of your site and it is used in 3 different places: In [...]
The key to success on Facebook is engaging with your fans – you want them to like and comment on your posts. So, what can you do to promote your fan page and make the most of every item you post? Here are are top tips: Less is more – don’t post too frequently Keep [...]
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