SDI TDI have launched a series of webinars to help scuba businesses market themselves. I signed for their first one, ‘Leveraging Facebook for Your Scuba Business’ after Mark at Atlantic Scuba, posted a link to it in our Facebook Group. Thanks Mark! Now, there are loads of free Facebook webinars; lots of them give good [...]
Instagram is a photo sharing app with location sharing. However, it’s got a twist. It allows users to apply filters to their images, tag and geo-locate them before sharing them on the Instagram network and other social networks (eg Facebook, Twitter, Posterous, Flickr, Tumblr, and Foursquare) where their friends can like, comment and share the Instagrams. [...]
QR is short for ‘Quick Response’. Its a bit like a bar code which can store information, such as a web address, contact details, location, social media info etc. How does it work? This code can be read by a ‘QR Reader’ app on a camera phone, usually as a free download on a [...]
When I started marketing Scubadviser, I decided to invest in a mentor. Sophie Neary has a history of building and monetising website. She was able to shortcut my learning and make the best use of my time. It was the best thing I ever did. A few weeks ago, I started a Facebook group, ‘How to [...]
Now, before you groan “oh no, not another social network”, this one is different. So, let’s start with what is Klout. Here’s the official definition: Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. “So what?” [...]
As more and more people discover content through their social networks, the search engines are taking this into consideration when positioning a site in their results pages. And the way it works is very simple. The more people like, share and retweet your content, the higher the search engines will rank you. Content is no [...]
The key to success on Facebook is engaging with your fans – you want them to like and comment on your posts. So, what can you do to promote your fan page and make the most of every item you post? Here are are top tips: Less is more – don’t post too frequently Keep [...]
Focus on your Content Upload images and videos. Don’t forget to include above water images. Facebook is about engaging with people and building relationships so, if you’ve got a new member of staff, introduce them on your page! Don’t post too often You only need to update your fan page when something truly significant happens. This could be [...]
We had a review posted this week – the first sentence said “I found Al’s Diving/Diving 4 Less based on reviews here at Scubadviser. “ Reviews matter; recent statistics show that positive reviews are nearly as important as price or special offers when it comes down to making a decision. Webcredible, an online travel booking [...]
Social media will help you: Increase your reach. Better understand what your customers want. Find out what your competitors are doing Keep in touch by listening to conversations, engaging with your customers and constantly seeking feedback. Build relationships. Cut costs – marketing through social media is free. Drive revenue. Increase your search engine rankings: Social [...]
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