Instagram is a photo sharing app with location sharing. However, it’s got a twist. It allows users to apply filters to their images, tag and geo-locate them before sharing them on the Instagram network and other social networks (eg Facebook, Twitter, Posterous, Flickr, Tumblr, and Foursquare) where their friends can like, comment and share the Instagrams. [...]
I’ve been using Twitter for a few years now. I started off with a auto feed from Scubadviser (basically, everytime a review was posted, that triggered a link to it in Twitter). I also had an automatic message which went out whenever someone started following me, I automatically followed them back and that was about [...]
When I started marketing Scubadviser, I decided to invest in a mentor. Sophie Neary has a history of building and monetising website. She was able to shortcut my learning and make the best use of my time. It was the best thing I ever did. A few weeks ago, I started a Facebook group, ‘How to [...]
Now, before you groan “oh no, not another social network”, this one is different. So, let’s start with what is Klout. Here’s the official definition: Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. “So what?” [...]
As more and more people discover content through their social networks, the search engines are taking this into consideration when positioning a site in their results pages. And the way it works is very simple. The more people like, share and retweet your content, the higher the search engines will rank you. Content is no [...]
The key to success on Facebook is engaging with your fans – you want them to like and comment on your posts. So, what can you do to promote your fan page and make the most of every item you post? Here are are top tips: Less is more – don’t post too frequently Keep [...]
There are so many social networks and it can seem daunting deciding which to spent time on. However, Foursquare is an easy one – all you need to do is to opt in and your customers can do the rest. So, what is Foursquare? Foursquare lets smartphone users post where they are so that all [...]
Social media will help you: Increase your reach. Better understand what your customers want. Find out what your competitors are doing Keep in touch by listening to conversations, engaging with your customers and constantly seeking feedback. Build relationships. Cut costs – marketing through social media is free. Drive revenue. Increase your search engine rankings: Social [...]
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